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Vitiligo Bond Self-Esteem Fashion Photo Shoot Project launches new campaign with SMG Associates in Atlanta Georgia

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Highlights Vitiligo Self Esteem Photo Shoot

August 17, 2015 | By Vitiligo Bond

ATLANTA, GA — Vitiligo Bond (VBI) has announced the launch of a new initiative, “Vitiligo Self Esteem Fashion Shoot,” as part of its commitment to promote self-esteem in youth and young adults who have vitiligo.

Vitiligo Bond Inc., was founded November 2010 by CEO & Founder Natasha Pierre McCarthy and is a registered 501c3 in Atlanta, Georgia. VBI has a social reach nationally and internationally.

Vitiligo is a skin condition that gained attention when King of Pop, Michael Jackson, made public that he had the condition. Vitiligo is marked by white patches on the skin.

The following 13 states in the US (Colorado, Florida, Georgia, Indiana, Louisiana, Maryland, Massachusetts, Mississippi, Ohio, New Jersey, North Carolina, South Carolina and West Virginia) now recognize June as the month for vitiligo awareness. This was made possible through the relentless efforts of the CEO of Vitiligo Bond and other state volunteers.

In June 2015, Vitiligo Bond received a letter of acknowledgement from President Barack Obama’s office in recognition of vitiligo advocacy. June 25th which is World Vitiligo Day is celebrated with our partners at where we have a global community of different countries, who are committed to bringing about awareness and resources for people living with vitiligo.

The “Vitiligo Self Esteem Fashion Photo Shoot” effort will be launched on September 25th, 2015 in Atlanta, Georgia with CEO and fashion designer of House of Van Miller, Vanessa Henderson and CEO Howard Gillespie of Vintage Man, Shon Murdock, CEO of SMG Associates, with a special influencer, Dr. Lei Lewis, CEO of Woman of Wealth Magazine, Natasha Pierre McCarthy CEO of Vitiligo Bond Inc., Director of Photography William Roberts, models Brittany LaRue and Kermantti King who share the brand’s commitment to building self-esteem in youth and young adults with vitiligo. Together with Vitiligo Bond, they are encouraging youth and adults to come on out and gain exposure to the world of fashion; get dressed up, strike a pose, and shine. Through the platform of social media, VBI continues the project of encouraging our members to share photos, videos, and stories of their lives enjoying favorite activities to inspire people with vitiligo across the country to be strong, confident, and unstoppable.

These photos, videos and stories can be found and shared on:

“Vitiligo Bond knows that people with vitiligo can experience anxiety, and this is felt by youth as young as five years old,” stated Natasha Pierre McCarthy, CEO of Vitiligo Bond. “We are giving youth and adults the tools and resources they need to start a conversation about their lifestyles. The Vitiligo Self Esteem Fashion Photo Shoot is committed to inspiring this generation and the next generation and will continue to make efforts to let people with vitiligo shine.




Natasha Pierre McCarthy is the proud founder of Vitiligo Bond Inc., a nonprofit organization dedicated to providing support and encouragement to individuals with vitiligo. From a vision through teaching as a Christian business professor, Vitiligo Bond was created. We educate through creative forms to patients and the public. Through vitiligo 101 sessions at Emory University with Dr. Holla, special community events, social media, partner support groups, public figures and state leaders we are able to bond and have available support for anyone suffering with vitiligo. Vitiligo Bond has created a path for vitiligo awareness and positive expression. We now have the following states through Governor Proclamations that recognize vitiligo awareness: {Colorado, Georgia, Florida, Indiana, Louisiana, Maryland, Massachusetts, Mississippi, New Jersey, North Carolina, South Carolina, & West Virginia}. In addition, Vitiligo Bond has been recognized by Congressman Hank Johnson. Congressman Johnson was also instrumental in our advocacy efforts to help get special recognition during the month of June from our President Obama to recognize and stand together with people who suffer with vitiligo. I believe that God created us for a purpose and everyone deserves the right to have fullness and a quality life. We all have the ability to shine. Vitiligo Bond Inc. is constantly working to raise awareness of the mysterious illness and use their platform in order to fund research that will hopefully lead to the discovery of the cause and a cure for vitiligo.

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