KK’s mom reached out to us when her daughter was being bullying at school at the age of nine. We visited her school at the request of her mom, to educate the staff about her condition. We were invited to her school to speak to the children in all of KK’s class so that they were aware of being kind and to say know to bullying. At #VitiligoBond, we developed programs aimed at boosting KK’s confidence and self-esteem. During one of our annual photo shoots, a local agency in Georgia discovered KK on our social media page and wanted to book her for several projects right away. We ensured that they understood any work involving KK would need to portray her in a positive light. KK’s second opportunity came when her photo was chosen to feature on #GirlScout cookies. We were thrilled for KK and impact it would make in our vitiligo community. The #glutenfree cookies are now being sold across the USA. We are truly making a difference and leaving a lasting impact. Embracing differences is beautiful.
As KK’s story spread, it sparked important conversations about celebrating differences in media and beyond. People from all walks of life began to recognize the significance of representation and the impact it has on individuals’ self-esteem and societal perceptions. KK’s success became a testament to the idea that everyone deserves to be seen, heard, and celebrated for who they truly are. Embracing our differences is not only beautiful but also transformative.
Natasha Pierre McCarthy is the visionary founder of the National Vitiligo Bond Inc. Foundation (Vitiligo Bond), a nonprofit devoted to supporting and empowering individuals living with vitiligo.
Drawing inspiration from her experiences as a Christian business professor and the guidance of her pastor, Natasha turned a God-inspired vision into reality—creating a platform that educates, uplifts, and connects those affected by vitiligo.
Vitiligo Bond promotes awareness through innovative educational initiatives, including Vitiligo 101 sessions at Emory University with Dr. Holla, community events, social media campaigns, partnerships with support groups, and collaborations with public figures and state leaders. By fostering a strong, supportive community, Vitiligo Bond ensures that no one with vitiligo feels alone.
Through tireless advocacy, Vitiligo Bond and its dedicated volunteers have been instrumental in securing Governor Proclamations in multiple states, officially recognizing Vitiligo Awareness in Georgia, Colorado, Florida, Indiana, Louisiana, Maryland, Massachusetts, Mississippi, New Jersey, North Carolina, South Carolina, and West Virginia... The organization has also supported the launch of vitiligo focused support groups and nonprofits both nationally and internationally. Well-known brands have collaborated with Vitiligo Bond, featuring models from the organization to destigmatize vitiligo and promote inclusivity.
Natasha’s work has earned recognition from Congressman Hank Johnson, whose support helped bring national attention to vitiligo awareness, including acknowledgment by President Barack Obama administration during Vitiligo Awareness Month in June. Current efforts also include legislative initiatives (HRES 792) to address bullying and advocate for youth affected by vitiligo.
Believing that everyone is created with a purpose and deserves a full, vibrant life, Natasha reminds us, “We all have the ability to shine.” Vitiligo Bond remains steadfast in its mission to raise awareness, promote self-acceptance, support those facing bullying, destigmatize vitiligo, and advance research toward understanding and ultimately curing vitiligo.